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Content Manager



Job Type

Full Time

About Sim Local

Sim Local is an entrepreneurial company which creates problem-solving travel technology brands. We are the global leader in travel SIM card and eSIM retail. SIM Local is one of the world’s largest mobile connectivity providers in the travel sector with offices in Dublin, London and New York.

The Role

We are the global leader intravel SIM card and eSIM retail. Sim Local is one of the world’s largest mobileconnectivity providers in the travel sector with offices in Dublin, London andNew York.

We're looking for aforward-thinking Content Manager/Strategist to lead our content initiatives,ensuring they contribute significantly to our growth and brand presence. Thisrole requires a blend of strategic planning, editorial oversight, and cross-functionalcollaboration to develop and execute content that resonates with our audiencewhile supporting our business objectives.

Key Responsibilities

·      StrategicPlanning: Definethe editorial calendar and roadmap in close collaboration with our Growth team,establishing a content planning process that aligns with our overall marketingstrategy.

·      ContentDevelopment: Work alongsidethe team to identify compelling content themes and pillars. Play a key role inthe publishing and modification of content across both online and offlinechannels to foster engagement and brand loyalty.

·      ObjectiveSetting: Clearlydefine, implement, and communicate quarterly and annual objectives foreditorial and content marketing initiatives.

·      Analyticsand Benchmarking: Analysewebsite traffic and user engagement metrics to provide actionable insights.Establish benchmarks, goals, and KPIs to measure the success of contentmarketing efforts.

·      Cross-functionalCollaboration: Workclosely with cross-functional teams to ensure content is strategically alignedwith business objectives, brand identity, and user needs, while also beingoptimised for search engines (SEO) and app stores (ASO).

·      CRMCommunications: Overseethe development of CRM strategies to foster customer engagement, retention, andloyalty through personalised communication efforts.

·      OnsiteCopy & Merchandising Management: Ensure that all onsite copy is current,compelling, and optimised to enhance user experience and conversion rates.

·      ContentDistribution: Managethe distribution of content across various online channels and social mediaplatforms to increase organic traffic and user engagement.

·       Market Trends & Consumer Preferences: Stay abreast of the latestcontent trends and digital marketing innovations, adapting our strategy tomaintain a competitive edge and meet evolving consumer expectations.


·       Bachelor’s degree in Marketing,Communications, English, Journalism, or related field.

·       3-4 years experience in contentstrategy, copywriting, and digital marketing, with a portfolio demonstratingdiverse content creation.

·       Understanding of SEO, contentmarketing metrics, and user engagement analytics.

·       Experience with contentmanagement systems, social media platforms, and analytics tools.

·       Excellent writing, editing, andproofreading skills.

·       Strong project managementabilities, capable of leading multiple projects under tight deadlines.

·       Exceptional communication andcollaboration skills, able to work effectively across teams.

Benefits of working with Sim Local

- Fully remote role or hybrid, if you want to enjoy and meet the team in our office in Dublin 16 will be happy to meet you! But if you want to avoid long commutes, we support it.
- 23 days annual leave + an additional day’s annual leave for each complete year worked subject to a maximum of 25 days per year!
- Both Irish and British bank holidays
- Summer Fridays – half day on Fridays throughout the summer
- Pension Scheme
- Referral Scheme
- Maternity Benefit

Ready to Apply?

Are you interested in this role?
This is a fantastic opportunity to join a company that cares about its people, likes to promote talent from within, and is continually growing in new markets. This role offers the opportunity to lead a dynamic mobile development team within a flexible and innovative environment focused on delivering a best-in-class mobile application. If you don’t have all the requirements but this could be the right role for your career, apply for this position. We are looking for the best cultural fit.
Send your CV and cover letter outlining why you'd be perfect for the role to careers@simlocal.com

Apply for this position