Our Team

As founder of Sim Local, Killian is an Irish entrepreneur who has established several businesses over his professional career. Killian is currently a Director of Travelwin Group, Great Irish Pubs, Florida, Cogs & Marvel and Solas (an Irish charity helping young adults achieve their potential).

Audrey brings over 20 years’ experience to the Group and currently oversees the business and retail operations. She excels at team management, professional development and deployment of new business functions.

Andrew has over twenty years’ retail experience across the UK High Street and UK/International Travel locations. He spent several years with the management team of WHSmith Travel, shaping and delivering its growth strategy. Andrew is responsible for delivering the Sim Local strategic plan.

Dejan has over 20 years IT experience in telecommunication and financial services. Formerly, he was Chief Architect at Three and Consulting architect into BOI, IBM and Vodafone delivering large scale digital transformations. He is responsible for the technical development and operational support of the Sim Local portfolio.

Michael is the Head of Finance at Sim Local . He previously worked for PwC and a US healthcare multinational. He also has experience in the aircraft leasing industry. 

Ian has extensive knowledge and experience of the travel retail sector. Ian is focused on accelerating Sim Local’s international expansion and driving the retail offer forward. He is also responsible for supplier relationships both in the UK and internationally.