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Sim Local Announces Appointment of Chief Trading Officer

Updated: May 31, 2022


20 April 2021, London, UK: Sim Local, one of the world’s largest SIM providers in the travel sector, has appointed Ian Rankin as its Chief Trading Officer, effective immediately. Ian joins with a remit to accelerate international expansion; enhance the existing retail offer and will also have responsibility for supplier relationships globally.

Prior to joining Sim Local, Ian was Managing Director for WHSmith Singapore where he was responsible for building the presence and profitability of the business across South East Asia. His career prior to this saw him work in buying for major household retailers including Tesco and Sainsbury’s before he joined WHSmith in 2015.

Andrew McClellan, Chief Operating Officer at Sim Local, commented “It’s a pleasure to welcome Ian to Sim Local. He brings a wealth of knowledge and expertise to this role, which will be vital as we continue to strengthen our international network of stores and develop supplier relationships across the globe.”

Ian Rankin, Chief Trading Officer at Sim Local, said: “I am delighted to be joining Sim Local at such an exciting time in their journey. The opportunity for significant growth is clear and I look forward to helping bring the Sim Local brand to new markets, capitalising on the imminent restart of international travel and travellers’ need to stay connected whilst abroad.”

Sim Local already has points of sale for their local SIM card offering at over 150 locations worldwide. Customers can purchase SIM cards from travel affiliates of Sim Local such as WHSmith and InMotion, as well as from Sim Local stores and vending machines located in airports globally.


About Sim Local

Sim Local was founded in 2011 and is one of the world’s largest SIM providers in the travel sector and experts in eSIM technology.

Sim Local provides comprehensive eSIM capability to mobile operators; building functionality on existing SM-DP+ bases or offering solutions from scratch.  Sim Local has developed a powerful eSIM platform: UNITE, working with infrastructure providers and across all areas of retail integration.  The UNITE platform provides the core capability mobile operators need to be able to offer eSIM services to customers across all sales channels, allowing them to purchase, activate, download and install eSIM profiles.

Sim Local is an associate member of the GSMA and has been part of their eSIM project, developing global standards across consumer and M2M/IoT since 2017.

The company has a wealth of expertise across the telecoms, retail, and global travel industry, working with affiliate networks across 54 countries and operating airport stores and vending machines providing local network bundles to thousands of intercontinental travellers each year.

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