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Sim Local Partners With Inmotion to Provide Local Sim Cards Across the US

Updated: May 31, 2022

Our Team | Andrew McClellan, Chief Business Development Officer with Sim Local


13 Jan 2021, London, UK: Sim Local has partnered with the United States’ largest airport-based electronics retailer, InMotion, to sell local SIM cards in 125 stores across the country. The new agreement will see Sim Local provide a choice of SIM cards and plan options to international travellers looking to stay seamlessly connected while abroad, without incurring additional roaming charges.

In its first deal in North America, Sim Local, the largest seller of SIM cards in the UK travel market, will offer its products in InMotion stores from January 2021. Travellers will be able to purchase SIM cards through free standing displays and countertop units, with all InMotion staff receiving detailed training to support customers to make informed choices.

The partnership will allow Sim Local to reach a new international audience thanks to InMotion’s unrivalled presence across the US airport network. With access and insight into the latest technologies for business and leisure travellers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers, cameras and travel accessories.

Andrew McClellan, Chief Business Development Officer at Sim Local, comments: “Successfully entering into the United States is the next step in Sim Local becoming the world’s largest seller of SIM cards in the global travel market. This partnership expands our retail footprint even further and helps us offer money-saving solutions to customers worldwide.

“Our extensive travel retail experience is being introduced to the US through InMotion and by working side by side with our local colleagues, we will be able to reach and understand the unique requirements of international travellers in the region. We are delighted that InMotion’s customers will be able to tap into our great travel solutions and stay connected wherever their journey takes them.”

Sim Local delivers great network bundles to intercontinental travellers, in simple-to-use packages at a great value. We are delighted to partner with Sim Local and introduce them to the North American market,” said Pete Newbould, Senior Vice President of InMotion. “This partnership exemplifies InMotion’s continued efforts in bringing travellers the best solutions to enhance their journeys.”

Sim Local has a wealth of expertise across the global travel industry with customers able to purchase local SIM cards from their own store network; affiliate partners such as InMotion, WHSmith and WeKnow, as well as vending machines located across 54 locations in airports across the world. Sim Local provides operators the chance to offer their own or their partner’s subscription options and global roaming plans to their traveling customers.

For more information and to learn how to work with Sim Local, please visit


Sim Local press office   (0207 025 6635)

About Sim Local

Sim Local was founded in 2011 and is one of the world’s largest SIM providers in the travel sector and experts in eSIM technology.

Sim Local provides comprehensive eSIM capability to mobile operators; building functionality on existing SM-DP+ bases or offering solutions from scratch.  Sim Local has developed a powerful eSIM platform: UNITE, working with infrastructure providers and across all areas of retail integration.  The UNITE platform provides the core capability mobile operators need to be able to offer eSIM services to customers across all sales channels, allowing them to purchase, activate, download and install eSIM profiles.

Sim Local is an associate member of the GSMA and has been part of their eSIM project, developing global standards across consumer and M2M/IoT since 2017.

The company has a wealth of expertise across the telecoms, retail, and global travel industry, working with affiliate networks across 54 countries and operating airport stores and vending machines providing local network bundles to thousands of intercontinental travellers each year.

To find out more, visit

About InMotion Entertainment Group, LLC

InMotion Entertainment Group is the country’s largest airport-based electronics retailer with more than 125 locations throughout the United States. Together with Marshall Retail Group, InMotion is a part of world-renowned retailer WH Smith. InMotion operates in 44 of the top performing U.S. airports as InMotion, Soundbalance, Headphone Hub, and iStore. With access and insight into the latest technologies for business and leisure travellers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers, cameras and travel accessories. InMotion has been the recipient of numerous industry awards that include recognition by Airport Experience News for “Best Specialty Retailer” and “Best Concessions, Highest Regard for Customer Service” for four years running. It has been acknowledged by USA Today as one of the “10 Best” Airport Concession Stores nationwide. InMotion Entertainment Group also remains the only airport retailer to appear in the two industry indexes: Dealerscope’s Top 101 Consumer Electronics Retailer List for nine consecutive years, along with ranking in the Top 50 of Twice Magazine’s Top 100 CE Retailers. The award-winning, knowledgeable sales associates provide an exceptional experience, with live demonstrations of every product in the store to help travelers choose the best products for their journey.

For more information and real-time updates, visit InMotion online at Follow the conversations on LinkedIn, Facebook, Twitter and Instagram.

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