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Sim Local to Accelerate eSIM Travel Growth

Updated: May 31, 2022


UK, 13 April 2021:  Sim Local, global expert in eSIM technology and leaders in telecoms airport retail, and Vodafone UK announce today that they will explore opportunities to collaborate to drive customer adoption of eSIM technology.

Sim Local plans to accelerate eSIM readiness across the global travel market. The GSMA predicts that by 2025, 35%+ of all smartphone network connections will be made using eSIM[1]. This shift – moving from a physical SIM card to a digital eSIM download – is set to transform connectivity and revolutionise the way the consumer accesses mobile networks across the globe.

Key benefits for customers are a seamless connectivity where they do not need to wait for physical SIM cards to arrive. eSIM-capable devices allow for quicker and simpler connection to their network. Customers can have one device with two numbers to enjoy the flexibility on the same phone by using a physical SIM card, at the same time as an eSIM[2].

Sim Local has an extensive partnership portfolio, with technology partners such as Giesecke + Devrient (G+D), and retail affiliates globally. Working with Vodafone UK would further extend Sim Local’s ability to provide seamless connectivity to international travellers[3].

Killian Whelan, Chief Executive Officer, Sim Local comments: “eSIM technology is revolutionising the mobile industry at a rapid pace and will transform the way people connect to their everyday devices in the coming years, especially whilst travelling. As the travel market rebounds following the devasting effects of the COVID-19 pandemic, we will witness accelerated growth for eSIM both in the UK and across the globe. We are delighted to be working closely with Vodafone UK, to explore the benefits of eSIM to international travellers.”

“Sim Local is a valued partner and an expert in this space, with whom we have had many years of joint trading” says Jon Shaw, Head of Consumer Sales at Vodafone UK. “We look forward to exploring eSIM opportunities together.”

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[1] See Figure 1 below




Sim Local press office  (0207 025 6635)

About Sim Local

Sim Local was founded in 2011 and is one of the world’s largest SIM providers in the travel sector and experts in eSIM technology.

Sim Local provides comprehensive eSIM capability to mobile operators; building functionality on existing SM-DP+ bases or offering solutions from scratch.  Sim Local has developed a powerful eSIM platform: UNITE, working with infrastructure providers and across all areas of retail integration.  The UNITE platform provides the core capability mobile operators need to be able to offer eSIM services to customers across all sales channels, allowing them to purchase, activate, download and install eSIM profiles.

Sim Local is an associate member of the GSMA and has been part of their eSIM project, developing global standards across consumer and M2M/IoT since 2017.

The company has a wealth of expertise across the telecoms, retail, and global travel industry, working with affiliate networks across 54 countries and operating airport stores and vending machines providing local network bundles to thousands of intercontinental travellers each year.

Since 2011, Sim Local has been providing prepaid local SIM cards to international travellers, serving almost a million customers in 2019. It is this heritage which led to them recognising the commercial opportunities of eSIM.

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