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Cookie Policy

What are Cookies?

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Site or a third-party to recognize you and make your next visit easier and the Site more useful to you. Essentially, cookies are a user’s identification card for the Sim Local servers. Web beacons are small graphic files linked to our servers that allow us to track your use of our Site and related functionalities. Cookies and web beacons allow Sim Local to serve you better and more efficiently, and to personalize your experience on our Site. Cookies can be “persistent” or “session” cookies.


What do we use cookies for?

  • Processing your order(s)

  • Communicating the status of your order to you

  • To administer this website

  • To serve website content to you

  • To notify you of special offers, products and services that you may be interested in provided you have consented for us to do so

  • To run any competitions that you have entered

  • To administer any promotional offers or discounts that you are entitled to


We may also collect data on your browsing habits whilst on our site (such the ad you clicked on to find us, the geographical area of your computer, the pages on our site that you visited and length of time that you spent on our site). This information is all anonymised, so cannot be traced back to one individual. We use this information to find overall patterns in our website performance so that we can continually improve our website and the shopping experience for you.

If you purchase on our website, we may disclose your personal information to reputable third parties such as payment processing companies and our delivery service providers who help to process and fulfil your order. We require that these companies treat your personal information as confidential and comply fully with current EU consumer and Data Protection legislation. Aside from this, we will not pass on your personal information to any third parties unless you give us your permission to do so.


What cookies do we use?

First party analytics cookies: We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

  • _session_id, unique token, sessional, allows our shopping platform to store information about your session (referrer, landing page, etc).

  • _shopify_visit, no data held, persistent for 30 minutes from the last visit, used by our website provider’s internal stats tracker to record the number of visits.

  • _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer. cart, unique token, persistent for 2 weeks, stores information about the contents of your cart.

  • _secure_session_id, unique token, sessional

  • storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

  • _utma, a persistent cookie which tracks metrics such as first visit (unique visit), last visit (returning visit). This also includes days and visits to purchase calculations.

  • _utmb and __utmc, these cookies calculate the arrival time and exist time of a user from our site. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires.

  • _utmz, this monitors the http referrer and notes where a visitor arrived from, with the referrer siloed into type (search engine (organic or cpc), direct, social and unaccounted). From the http referrer the __utmz also registers what keyword generated the visit plus geolocation data. This cookie lasts six months.

  • __utmv, a persistent cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

  • __cfduid, used by the content network, Cloud flare, to identify trusted web traffic.

  • _ga, _gid, registers a unique ID that is used to generate statistical data on how the visitor uses the website.

  • _adroll,_te_, registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.

  • __ar_v4, optimises ad display based on the user’s movement combined and various advertiser bids for displaying user ads.

  • c, regulates synchronisation of user identification and exchange of user data between various ad services.

  • ck, rlas3, collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.

  • i, registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.

  • tuuid, tuuid_lu, ul_cb/sync, registers whether or not the user has consented to the use of cookies.


Third-party cookies


In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Site and refine marketing efforts.

  • Tracking cookies. Follow on-site behaviour and tie it to other metrics allowing better understanding of usage habits.

  • Optimization cookies. Allow real-time tracking of user conversion from different marketing channels to evaluate their effectiveness.

  • Partner cookies. Provide marketing conversion metrics to our partners so they can optimize their paid marketing efforts.


Third party analytics cookies: We also use Google Analytics to measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information and instructions on how opt out of Google Analytics, visit Google’s information page.


Investigations and Legal Disclosures: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure: (a) is reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process or law enforcement requests served on us; (b) is helpful to prevent, investigate, or identify possible wrongdoing in connection with the Service; or (c) protects our rights, reputation, property, or that of our users, affiliates, or the public, such as disclosures in connection with Yelp’s Consumer Alerts program. If you flag or otherwise complain to us about content through the Service, we may share the substance of your complaint with the contributor of that content in order to provide an opportunity for the contributor to respond.


Links: We may link to third party services, like an external URL. Except as set forth herein, we do not share your personal information with them, and are not responsible for their privacy practices. We suggest you read the privacy policies on or applicable to all such third party services.


Managing cookies


If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.


Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use some or all of the features we offer. You may not be able to log in, store your preferences, and some of our pages might not display properly.

Additional information about cookies


If you’d like to learn more about cookies in general and how to manage them, visit (this will opens in a new window – please note that we can’t be responsible for the content of external websites).


Head of Data Protection


Sim Local
Suite 28-29 The Mall, Beacon Court,
Dublin 18
+353 (0) 1 2932480




This policy was last updated in May 2020.

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