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Lycamobile launches at UK airports to support international travellers

Updated: May 31, 2022

  1. Lycamobile SIM cards now available at WHSmith Travel locations at six key British airports

  2. Travellers can buy and activate Lycamobile plans at the airport within seconds

[London] [19 Oct 2020]: Lycamobile, the world’s largest mobile virtual network operator (MVNO) and part of the multinational Lyca Group, is proud to announce that it has partnered with Sim Local and WHSmith to help international travellers access high-quality mobile plans at airports across the UK, including: London Heathrow, London Gatwick, London Stansted, Luton, Birmingham and Manchester.

Connectivity for international travellers is more essential than ever before. The new partnership will ensure that every customer has access to the best mobile plans and services the moment they land, without disruption to travel plans.

Through Sim Local’s innovative technology platform UNITE, Lycamobile’s customers can buy, activate and directly top up SIM cards at the point of sale, in a matter of seconds – replacing a process that usually takes more than five minutes – reducing time and stress at the airport.

The decision to launch at WHSmith Travel locations across the UK follows a highly successful year for Lycamobile, with the company most recently winning the “Most Successful MVNO” award at the globally renowned MVNO’s World Congress.

Allirajah Subaskaran, Chairman and Founder of the Lyca Group said:

“At Lycamobile, we’re constantly looking for new ways to serve our valued customers. As it becomes easier for people to travel internationally, we want to make sure they can access the same high-quality mobile services they’ve come to expect from Lycamobile wherever they are in the world.

“By partnering with Sim Local and WHSmith, our customers can buy and activate plans much more quickly, so they can spend less time waiting at the airport and get on with their trip.”

Killian Whelan, Chief Executive Officer of Sim Local, said:

“We’re proud to partner with Lycamobile, bringing the world’s biggest MVNO to the most advanced international travel platform for direct SIM top up. Together we will help ensure that travellers can stay seamlessly connected when visiting the UK.”

Lycamobile plans to roll out its partnership with Sim Local to airports across the UK over the next two years.

For more information on Lycamobile’s plans please visit:


Notes to Editors

For more information, please contact:

Hawthorn Advisors

+44 (0)20 3745 3815

About Lycamobile

Lycamobile is the world’s largest mobile virtual network operator, operating in 24 countries and over 16 million customers worldwide and a new one joining every two seconds. Founded in 2006, it has fast become a global brand synonymous with connecting customers with their loved ones both nationally and across oceans, borders and networks at the lowest possible price.

Lycamobile is part of Lyca Group, a British multinational corporation delivering low-cost, high-quality products and services to communities across the globe. Since Lycamobile’s founding in 2006, a number of additional products and services have been added to Lyca Group’s portfolio, diversifying its offering across telecommunications, entertainment, travel and tourism, healthcare, media, technology, financial services, marketing and hospitality.

About WHSmith

WHSmith is a leading global retailer in news, books and convenience for the world’s travelling

customer. With more than 1,600 stores across over 30 countries worldwide, WHSmith offers

customers a wide range of books, newspapers & magazines, travel and digital accessories and food and drink. The Company has a growing international business with circa 600 stores primarily across the world’s leading airports. In November 2018, WHSmith acquired InMotion, a leading digital accessories retailer in US airports, with over 115 stores. In December 2019, WHSmith acquired Marshall Retail Group, a leading and fast-growing US travel retailer with 170 stores.

About Sim Local

Sim Local – was founded in 2011 and is one of the world’s largest SIM providers in the travel sector and experts in eSIM technology.

The company has a wealth of expertise across the telecoms, retail, and global travel industry, working with affiliate networks across 54 countries and operating airport stores and vending machines providing local network bundles to thousands of intercontinental travellers each year.

To find out more, visit

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