Our Price Guarantee
Find a Better UK eSIM Price & We’ll Refund the Difference!
At Sim Local, we’re committed to offering outstanding value on our UK eSIM plans. If you find a similar plan from another retailer at a lower price per GB within 7 days of purchase, we’ll refund you the difference. It’s our way of making sure you always get a competitive deal - no stress, no compromise.
Why You Can Shop with Confidence
We constantly check prices from the UK’s top 10 eSIM retailers – even during their promotions – so you don’t have to.
We partner with leading global mobile networks to deliver fast, high-quality data – with 4G/5G speeds and roaming on up to 2 networks where available.
We’ll match lower prices, including promotions (as long as they meet our criteria).
We’ll also match our own price drops if they happen within 7 days of your purchase.
How to Claim Your Refund
If you’ve found a lower price per GB on a qualifying eSIM plan, here’s what to do:
1. Take a screenshot of the competitor’s offer and ensure it shows:
- Price
- Plan duration and data allowance
- Retailer name and product availability
2. Email it to our Customer Services team along with:
- Your Sim Local order number
- Any promo we’re currently running (if relevant)
3. We’ll review your request and aim to respond within 48 hours.
- If approved, we’ll refund the difference to your original payment method.
- Please allow up to 10 working days for the refund to appear in your account.
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Our Price Guarantee Terms & Conditions
To keep things fair and transparent, here’s what qualifies:
- The plan must be 7 days or longer and include more than 1GB of data.
- The comparison must be based on price per GB (total price ÷ total GB).
- We’ll only match plans that are:
- Available from a recognised retailer (not 3rd party marketplaces).
- UK only plans (not regional plans).
- In stock and available for purchase within 7 days of your order.
- Priced in the same currency as your Sim Local purchase.
- We accept offers that are:
- On sale or discounted
- Not reduced to clear, exclusive to members, via promo codes, or part of a multi-buy deal.
- The price match window is valid up to 7 days after your purchase.
- If we have reduced the price of your Sim Local plan ourselves within 7 days, we’ll refund you the difference – just show us the promotion details.
- Our SmartRoam Plans are excluded from this guarantee.
- This offer is not valid if you paid using a discount code or voucher.
Let us do the heavy lifting so you can stay connected with confidence.
If you’ve got questions or want to submit a claim, contact our friendly support team at [customerqueries@simlocal.com].
The Big Brands To eSIM
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