Interim Head of Growth Marketing & Partnerships (Maternity Leave Cover)

Location: Flexible / Remote

Contract: Fixed-Term (Maternity Leave Cover 7 to 8 months)

About Sim Local

Sim Local is a leading global travel eSIM provider, helping millions of travelers stay connected in over 200 destinations worldwide. Through a combination of local operator partnerships, innovative digital products, and omnichannel distribution, we deliver seamless connectivity experiences for international travelers.

We are looking for an experienced, commercially minded, and data-driven growth leader to lead our B2C growth strategy during a maternity leave cover period. This role will own acquisition, retention, partnerships, organic growth, and team leadership across multiple international markets, with a particular focus on the UK and US.

Key Responsibilities

Growth Strategy & Commercial Performance

Own and execute Sim Local's B2C growth strategy across acquisition, retention, and partnership channels.
Drive traffic, customer acquisitions, revenue growth, and profitability.
Develop annual plans, forecasts, budgets, and growth scenarios.
Monitor and optimize channel performance through ROI, CPA, CAC, LTV, ARPU, and revenue analysis.
Present performance updates, forecasts, and recommendations to senior leadership.

SEO, AI Search & Organic Growth

Lead SEO strategy, including technical SEO, content optimization, and organic growth initiatives.
Develop AI Search Optimization (AEO) strategies to improve visibility across AI-powered discovery platforms such as ChatGPT and Google AI.
Identify opportunities to increase search visibility, AI citations, traffic, and revenue through content and technical improvements.

Affiliates & Digital Partnerships

Manage and scale affiliate marketing programs and strategic digital partnerships.
Build relationships with publishers, creators, comparison sites, marketplaces, and commercial partners.
Drive acquisition growth while maintaining healthy ROI and CPA targets.

CRM, Retention & Referrals

Own CRM strategy across customer lifecycle, retention, loyalty, referral, and re-engagement programs.
Develop and optimize automated customer journeys, including post-purchase, referral, subscription, win-back, and cross-sell campaigns.
Improve customer retention, repeat purchases, engagement, and customer lifetime value.
Leverage customer data and segmentation to drive revenue growth without additional acquisition spend.

Content, PR & Brand Visibility

Define and oversee content strategy across key growth markets.
Manage external PR agencies and strategic campaigns.
Increase brand visibility through content, partnerships, reviews, community platforms, and earned media.

Analytics & Performance

Own reporting, forecasting, and performance analysis across all growth channels.
Translate complex data into actionable business recommendations.
Build business cases and prioritize initiatives based on expected commercial impact.

Leadership

Lead and develop a team of 5–8 marketing professionals.
Collaborate cross-functionally with Product, Commercial, CRM, Data, and Technology teams.
Ensure alignment between growth initiatives and business objectives.

Required Experience

5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, SEO, Partnerships, CRM, or similar leadership roles.
Proven experience growing traffic, customer acquisitions, and revenue for marketplace, eCommerce, travel, telecom, SaaS, or digital consumer businesses.
Experience leading teams of at least 5–8 people.
Strong understanding of SEO, Technical SEO, AI/AEO, affiliate marketing, CRM, content strategy, and digital partnerships.
Experience managing agencies and external stakeholders.
Strong commercial mindset with excellent analytical and decision-making skills.

Technical Skills & Tools

Platforms & Tools

Google Analytics 4 (GA4)
Google Search Console
Ahrefs
Awin
Appsflyer
Klaviyo
CMS Platforms

Areas of Expertise

SEO & Technical SEO
AI Search Optimization (AEO)
Affiliate Marketing
CRM & Lifecycle Marketing
Marketing Automation
Referral Programs
Digital Partnerships
Content Strategy
PR Management
Marketing Attribution

Commercial & Strategic Skills

Revenue forecasting and growth planning.
Budget management and investment prioritization.
ROI, CPA, CAC, LTV, ARPU, and payback period analysis.
Revenue modeling and business case development.
Scenario planning (optimistic, realistic, and conservative forecasts).
Executive reporting and stakeholder management.
Data-driven decision making and performance optimization.

Nice to Have

Experience leading global growth strategies, particularly across the UK and US markets.
Experience within the travel, telecom, connectivity, marketplace, or eSIM industry.
Familiarity with AI-driven acquisition strategies and emerging search trends.
Experience working in high-growth international businesses.

Success Measures

Growth in traffic, customer acquisitions, and revenue.
Achievement of ROI, CPA, and profitability targets.
Increased organic visibility, AI search presence, and brand awareness.
Growth of affiliate, partnership, and referral channels.
Improvements in retention, repeat purchases, CRM performance, and customer lifetime value (LTV).
Accurate forecasting and strategic planning.
Effective leadership and development of a high-performing marketing team.

Why Join Sim Local?

This is an opportunity to lead growth across multiple international markets and own some of the company's most strategic growth channels, including SEO, AI visibility, Affiliates, CRM, Partnerships, PR, and Content. You'll play a key role in shaping how millions of travelers discover and purchase connectivity solutions worldwide.