SEO & AI Visibility Lead

Marketing | Remote, anywhere (must be available for part of Irish working hours) | Full time

Sim Local has been helping travellers stay connected since 2011. We connect them to the networks locals trust, with instant eSIM plans that give better coverage, speed and value than roaming, in 200+ destinations. We've connected over 4 million customers through our website and app, and through our stores, kiosks and vending machines in international airports. Based in Dublin, we're now building new eSIM propositions beyond travel.

We are looking for an experienced SEO & AI Visibility Lead to grow Sim Local's organic traffic, customers and sales. Customers find us on Google, and more and more of them now ask ChatGPT, Gemini or Google's AI Overviews which eSIM to buy. You will make sure Sim Local is the brand they find and buy from in both.

You will own organic search across our travel and new eSIM propositions. This is a hands-on role, from strategy to execution: content, on-page and technical SEO, links, AI visibility and measurement. Success is measured in organic traffic and sales.

• Set the SEO strategy to grow organic traffic, customers and sales across our propositions and markets.

• Lead keyword research and topic planning, prioritising the searches that bring buyers.

• Plan, write and optimise pages and articles that answer what customers actually search for.

• Optimise on-page: titles, meta descriptions, headings, internal linking and conversion paths.

• Keep product information accurate across the site.

• Own crawlability, indexing, site speed and structured data.

• Work with the tech team on fixes, and check them once they ship.

• Build a strong, relevant backlink profile and monitor its quality.

• Brief our affiliate team and PR partners on the third-party sites that matter for rankings and AI answers.

• Track how often AI assistants mention and cite Sim Local, which sources they cite instead, and how much traffic AI sends us.

• Make our pages easy for AI models to read and cite: clear facts, structured content and a consistent brand presence across the web.

• Turn that data into a plan for the pages and third-party sites we need to appear on.

• Report regularly on organic traffic, conversions and revenue, with rankings and AI citation share as the leading indicators.

• Translate insights into actions, and show stakeholders what worked and what didn't.

• 5+ years in SEO, with at least 2 years owning organic results end to end, in-house or agency, ideally in eCommerce or a digital-first business.

• A proven track record of growing organic traffic and revenue in a competitive market.

• Recent, hands-on AI visibility work: you have tracked brand mentions or citations in AI answers and can show how that work drove traffic and revenue.

• A clear view of how AI assistants choose their sources, and why off-site mentions matter as much as our own pages.

• Strong technical SEO: you can audit a site and write tickets a developer can act on.

• Experience running international SEO across multiple languages and markets.

• Experience doing SEO on a headless CMS, working closely with developers.

• Strong writing skills: clear, accurate and fast.

• Confident with Ahrefs or similar, Search Console and GA4; you check the data before you make a claim.

• Comfortable balancing strategy with hands-on execution.

• Background in travel, telecoms or tech.

• Experience with AI visibility tracking tools.

• Can build your own SEO tools or automated dashboards (e.g. Python, Looker Studio).

• A high-impact role shaping how a fast-growing global brand is found, in search and in AI.

• Flexible working culture with a focus on outcomes, not output.

• A collaborative, supportive, high-performance team.

Send your CV and a short cover letter to careers@simlocal.com. In your cover letter, tell us about one piece of AI visibility work you did: what you changed and what moved. Please also include your salary expectations, or your day rate if you'd work as a contractor.