Sim Local and Barmy Army Team Up to Keep Fans Connected

September 5, 2024

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Exciting times ahead.

British cricket fans are gearing up to travel to both hemispheres this year.

And with the recent announcement that Sim Local is now the Official SIM Partner of the Barmy Army, we'll be there to keep fans connected wherever the action happens.

For fans traveling abroad, roaming charges can be a real sticky wicket. But with Sim Local, Barmy Army members can avoid switching SIM cards or scrambling for Wi-Fi.

Now they can simply download their new plan from the app or website, and voilà — easy network connection at affordable local rates. No hidden fees and no crazy roaming charges.

Setup is fast too, letting sports fans get connected in five minutes or less. 

Sarah McGarr, Chief Digital Officer here at Sim Local, sees the Barmy Army partnership as an important step towards a new era of hassle-free connectivity for everyone, everywhere.

“Together, we are proud to offer affordable eSIM plans to suit everyone including cricket fans venturing abroad. Our Sim Local eSIM plans offer an easy and cost-effective experience for anyone travelling, eliminating the inconvenience of swapping physical SIM cards while avoiding the burden of steep roaming charges,” said McGarr. 

“This partnership marks a significant step forward in our mission to redefine connectivity for global travellers.”

The announcement of this partnership includes a special offer for Barmy Army members and followers: an exclusive discount code to use on eSIM plans.

Why We’re the Perfect Match

The Barmy Army is renowned for its expertise in sports travel. With an emphasis on cricket, the group has been providing global travellers with unforgettable experiences for almost three decades.

Adam Canning, Commercial Director at the Barmy Army, says the decision to team up with Sim Local focused on creating a more enjoyable fan experience.

“With a World Cup taking place this summer, followed by a white-ball series in the West Indies, as well as Test tours of Pakistan and New Zealand, being able to offer our members, fans, and followers an affordable eSIM option was important.” he said. 

“Roaming charges and data concerns are a common theme amongst our members when we’re on tour, so being able to offer a simple solution that lets them relax and focus on enjoying the experience makes Sim Local an ideal partner for us.”

How Sim Local Is Redefining The Way We Travel

  1. Easy Setup: Our eSIMs can be set up in five minutes. Keep your existing SIM and activate your eSIM profile at a time that suits you. 
  2. Avoid Roaming Charges: Forget those sneaky, wallet-draining data charges. Now you’ve got peace of mind when you’re abroad. We keep it local and affordable.
  3. Stay Connected Anywhere: Keep using apps like WhatsApp, Google Maps, Instagram, and much more on the go.
  4. Forget About Wi-Fi: Explore your destination without scrambling for Wi-Fi hotspots. Your eSIM will keep you connected wherever you are.
  5. Great Prices: Our plans start at just a few pounds with multiple options to fit your travel needs.
  6. 100% Money-Back Guarantee: We want you to be 100% happy with your purchase. That’s why we offer a full refund if you change your mind.

Find Sim Local Online or at the Airport

The largest provider of SIM cards in the UK travel market, Sim Local is here to simplify connectivity for ALL global travellers, not just sports fans.

We made travel SIM cards and eSIM profiles widely available through our app, website, and growing number of stores, kiosks, and vending machines in airports across Europe. 

We recently unveiled our latest store in Heathrow (Terminal 3) to give travellers even more ways to stay connected from anywhere. Our Heathrow real estate now covers a network of stores across numerous terminals, and our rapidly expanding infrastructure includes a burgeoning presence in Gatwick, Copenhagen, Brussels, Vienna, Athens, Madrid and further afield. View all of our store locations to find a Sim Local near you.

Or opt to stay connected anywhere you go with our new eSIM offering. Easily purchase an eSIM for your destination on our website, activate your eSIM in under 5 minutes and enjoy your travels while avoiding expensive roaming charges.

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