Sim Local Expands to London Heathrow

Sim Local Expansion at London Heathrow

Sim Local, the world’s largest pre-paid SIM card provider to the travel sector, today announces the opening of two brand-new stores at Heathrow airport – one in the newly reopened Terminal 4 (landside arrivals hall), and the other in the baggage hall of Terminal 2.

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These locations are both key for local SIM card sales – T4 over indexes in non-EU traffic, with most flights coming from the Middle East. The baggage hall model has already proved incredibly successful in numerous locations across Europe – including in T3 at Heathrow as the dwell time waiting for luggage in baggage halls offers the perfect opportunity for customers to get connected without disrupting their journey.

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As well as offering local SIM cards and eSIMs to global travellers so they can stay connected and avoid expensive roaming charges, the stores offer a curated range of mobile accessories. They join Sim Local’s existing portfolio of stand-alone stores in airports including Heathrow, Athens and Brussels as well as their extensive network of vending machines and affiliate partnerships.

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Ian Rankin, Chief Trading Officer at Sim Local, comments: “The opening of our latest store at T4 sees Sim Local operate at least one store in every terminal at London Heathrow, a long-held ambition for the business. Coupled with the new baggage hall unit in Terminal 2 we now run a total of eight stores in Heathrow. We continue to explore opportunities to bring our market-leading SIM card & eSIM stores to other airport locations worldwide as well as ensure that all travellers passing through Heathrow are catered for.”  ‍

Fraser Brown, Heathrow’s Retail and Property Director said: “As the UK’s front door, we are delighted to welcome long-standing partner Sim Local’s brand-new stores to the airport. Heathrow strives to provide passengers with a diverse retail experience and these two stores will enable our inbound passengers to stay connected to their loved ones at a lower cost whilst staying in the UK.”