Sim Local, the largest seller of SIM cards in the UK travel market, today announces that it has won a competitive tender to open two stores at Athens International Airport. The two stores – one in the landside arrivals area and the other in the baggage reclaim hall – are due to open in March and Sim Local have a contract to run them until 2027.
These two stores will give the inbound intercontinental travellers to Greece the opportunity to purchase great value local SIMs and get connected quickly and easily before leaving the airport.
Ian Rankin, Chief Trading Officer at Sim Local, comments: “Winning this tender is a huge achievement for our business and allows us to expand our offering to an important new territory. We are proud that despite the challenges of the COVID-19 pandemic we have continued to grow our retail footprint opening new stores and vending machines in several European airports. We have long coveted a presence in Athens, in AIA we have a fantastic partner to work with, and we are looking forward to opening two stores there next month.”
Sim Local’s two Athens stores join its roll call of stand-alone stores that include multiple locations in London Heathrow and a store in the baggage hall at Brussels airport. Sim Local also operates a network of vending machines across European airports and works with affiliate partners such as WHSmith and InMotion in airports globally.
iPhone 18: what to expectApple has confirmed its iPhone 18 event for Wednesday, 9 September 2026. Nothing below is official yet Apple hasn't announced specs, pricing, or a final lineup, but with hardware reportedly already sitting in some stores and leaks lining up consistently across multiple outlets, here's the clearest picture available before the keynote, including what it means for SIM and eSIM if you're planning to travel with a new phone.
Read More
Telstra vs eSIM: which is actually cheaper for your trip?If you've got Telstra at home, the easiest option when you travel is to just switch on international roaming and not think about it. But "easiest" and "cheapest" aren't the same thing here, and the gap is bigger than most people expect. Here's how Telstra's roaming actually works, what it costs, and when a dedicated travel eSIM is worth the extra step of buying one.
Read More
China-Japan travel warning: what it means for your tripIf you've seen headlines about China warning its citizens against travelling to Japan, here's the short version: it's a real, ongoing diplomatic dispute, not a broader safety alert for travellers in general. Here's what actually happened, where things stand now, and whether it changes anything for your own trip to Japan.
Read More
