What is Travel Tuesday and how to find the best deals

Travel Tuesday is the lesser known but highly valuable day for travellers in the post Black Friday shopping cycle. While Black Friday focuses on tech and retail mostly and Cyber Monday focuses on online shopping, Travel Tuesday is all about travel. It is the day when airlines, hotels and travel companies release some of their biggest discounts of the year.

Travel Tuesday is the travel industry’s post-Cyber Monday sale day, held the Tuesday after Black Friday (in 2025: 2 December). Airlines, hotels, OTAs and other travel brands run discounts on flights, packages and travel extras often with limited availability on high value deals.

It has become a key date for travellers who want better prices without waiting for last minute deals. Search interest for Travel Tuesday has grown every year and more brands now take part, which means the offers continue to get stronger.

Travel Tuesday is always the Tuesday after Black Friday so in 2025 it will fall on December 2nd. But don't worry, here at Sim Local we are launching our Black Friday & Travel Tuesday deals early so they will be kicking off from November 21st.

Travel Tuesday is ideal for anyone who is planning a trip in the next twelve months and wants to stretch their budget further. It is ideal for people who are flexible on dates, open to different destinations or who simply want to lock in a good price. Families, couples, solo travellers and frequent flyers all benefit because the savings cut across long haul flights, city breaks, package holidays and accommodation. In recent years, more and more travel brands have got involved.

Travel Tuesday began when travel data companies noticed that the Tuesday after US Thanksgiving had unusually high booking activity. Prices often dipped on this day because demand was lower after the Black Friday weekend. Once airlines and travel brands realised this pattern, they formalised it into an annual event. Over the years more companies have joined in, turning it into a full travel sale day with serious savings.

Travel Tuesday discounts usually include:

• Flight discounts for both long haul & short haul routes
• Hotel discounts, upgrades or hotel package rates
• Discounts on package holidays (flights, hotel & transfers)
• Cruise offers
• Car hire discounts
• Travel essentials such as eSIM plans

To make the most of Travel Tuesday, use a few smart tactics.

1. Sign up to your favourite travel brands email lists or newsletter.
   When prices drop, you will see them immediately.
2. Move fast once offers are live
   Many offers such as flights or packages have limited seats or limited time. If it feels genuinely good, book it.
3. Check the fine print
   Look out for black out dates or minimum stay rules before you confirm.
4. Compare prices/value across airlines and brands
   Sometimes a flight plus hotel bundle delivers better savings than a flight alone. Or sometimes savings on a local eSIM plan (includes calls/texts/local number) from Sim Local is still far better value vs

These steps help you avoid impulse buys and focus on the genuine value you can find during Black Friday & Travel Tuesday. The quality of Travel Tuesday deals tend to be strong because the travel industry wants to stimulate bookings before the festive period.

Great travel deals are even better when you have reliable mobile data sorted before you go. That is where Sim Local comes in. This Travel Tuesday and Black Friday, Sim Local is offering significant savings on eSIM plans for top destinations worldwide.

You can get a discount on eSIM plans for the UK, USA, Europe, Japan, Global regions and many more. These deals help you stay online from the moment you land so you can navigate airports, check hotel bookings and manage transport without paying roaming prices.

Sim Local eSIM plans give instant activation, no physical SIM swapping and strong coverage on trusted local networks. With the Travel Tuesday sale, you can secure your connectivity for less and travel with confidence.

Claiming our Black Friday/Travel Tuesday discount is very simple.

1. Go to the Sim Local Black Friday/Travel Tuesday promotions page.
2. Select the plan that matches your travel data needs.
3. Check your phone is eSIM compatible.
4. Use promo code SIMLOCALBF before you check out.
5. Activate your eSIM plan just before you fly and enjoy immediate connection when you land in your destination.

Finding, purchasing & activating an eSIM only takes a few minutes and removes the stress of arranging connectivity at the airport or in a new destination where you don't know where to find a SIM card. An eSIM from Sim Local also helps you avoid

Travel Tuesday is one of the smartest days of the year to plan a trip. Prices tend to drop, availability is still strong and the variety of deals opens up more destinations than usual. Pair that with Sim Local’s Travel Tuesday and Black Friday discounts on our eSIM plans and you have everything you need to travel efficiently and affordably.

Q. What is Travel Tuesday?
A. Travel Tuesday is the travel industry’s version of a mega sale day that takes place on the Tuesday after Cyber Monday. It’s when airlines, hotels, and travel brands launch limited-time deals on flights, accommodation, and holiday packages for one day only.

Q. When is Travel Tuesday in 2025?
A. Travel Tuesday in 2025 falls on Tuesday, 2 December. The event happens right after Cyber Monday and is considered one of the best days of the year to find discounted travel deals.

Q. Who started Travel Tuesday?
A. The concept of Travel Tuesday began around 2017 when travel companies noticed a surge in flight and hotel bookings following Cyber Monday. Since then, it has become a recognised annual sales event across the global travel industry.

Q. What kind of deals can I find on Travel Tuesday?
A. On Travel Tuesday, you can usually find discounts on international and domestic flights, hotel stays, package holidays, and even travel-related products like eSIMs or insurance. Offers vary by brand and often run for 24 hours only.

Q. How can I prepare for Travel Tuesday deals?
A. To get the best deals, plan ahead by setting price alerts, making a list of destinations, and signing up for airline or travel company newsletters. Many deals go live just after midnight, so having your payment and details ready can help you book quickly before offers sell out.

Want to learn more about the increase in interest in Travel Tuesday? We would recommend reading this great Travel Tuesday report from McKinsey.